Health Insurance Exchanges Need Marketing to Consumers

Monday, 04 June 2012 15:16

A new study released this week, reported that 78 percent of consumers who would be eligible for new health care coverage under the Patient Protection and Affordable Care Act (PPACA) have never heard of the state-based Health Insurance Exchanges, where they will be able to shop for coverage. The survey, conducted by the CVS Caremark [...]... A new study released this week, reported that 78 percent of consumers who would be eligible for new health care coverage under the Patient Protection and Affordable Care Act (PPACA) have never heard of the state-based Health Insurance Exchanges, where they will be able to shop for coverage. The survey, conducted by the CVS Caremark [...]

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